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"New product-itis", or why you shouldn't buy every new Apple product

"New product-itis", or why you shouldn't buy every new Apple product

M.G Siegler is passing on the new MacBook, despite the Rose Gold Colour option and (slightly) faster processor.

 "I buy way too many gadgets. That in and of itself may be a problem, but it’s compounded by the fact that once I have a new gadget in my life, I tend to always need that latest version of that gadget... Except recently I’ve noticed that desire slipping a bit."

First, he decided against buying the new Kindle:

 "But then something even stranger happened... Apple released a new MacBook and I decided that it too wasn’t for me. I wonder if this is me coming to my senses or if this speaks to a broader trend of 'good enough.' That is, technology, and many of our gadgets in particular, have improved to the point where most of them are now 'good enough' on a daily basis, and upgrades are only needed every few years, as they age."

Put aside short term, "latest-and-greatest-itis", he writes, referring to a condition that occurs with virtually every Apple Keynote.

I can recognise the ailment in my own buying habits. Did I need that iPhone 6s Plus when the previous, original plus model was good enough? Ever since the the release of the iPad Pro 9.7", I have been lusting after what is clearly an excellent machine, but here is where I am holding firm, just, from parting with any more money. My iPad Air 2 is no slouch and I still love using it. I can see an upgrade to the Pro version as having, at best, an iterative impact on my life rather than a transformative one, and for a cost that is prohibitive when taking into account peripherals like the Apple Pencil and Keyboard cover that only work on the Pro. Perhaps I would use the Apple Pencil to take some notes, but I am not sure what else different I would do with the device when compared to the Air 2. The Pro is the same weight and its keyboard cover, while solid, is not so dissimilar an experience from using the third party keyboard that I have for my current iPad.

In my view, you should buy what you think will excite and delight you, and preferably beyond the first week of purchase. The product you chose ought to be a considerable improvement on what you already have and, of course, affordable. Ultimately, I have found that the longer one waits to upgrade, the greater the wow factor and the fewer regrets. That brings me back to the MacBook. My one is six years old, slow and heavy. So, is it time to look at that rose gold colour option again? 

Apple is letting down customers over iPhone storage

Apple is letting down customers over iPhone storage

Apple does so many amazing things - paying tax isn't one of them

Apple does so many amazing things - paying tax isn't one of them