it's 4am and you're drunk in London. You need a taxi. Uber, a company that provides a supposedly safe and cheaper alternative to the distinctive black cabs, has an app that is on your phone. One touch and you have sorted your journey home to prepare for your hangover. Don't. Do. It.
Perhaps the comments of its senior Vice President about journalists who criticise them may still leave some fence sitters, but Sarah Lacey's revelations about sexism and derogatory comments about female passengers ought not to. The company should be boycotted. I have downloaded the app just so I can write a terrible review.
Ashton Kutcher has defended the company. Small surprise given that he owns Uber stock.