It is commonly assumed that UK prime minister, David Cameron, has far greater appeal than Ed Miliband, the opposition leader. Yet it is the Tories who appear to be running scared of repeating the TV debates of the 2010 General Election. Back then Conservatives, to their horror, saw what everyone else did - their man just wasn't that good. The opposite may be the case with "geeky Ed". As The Guardian's Andrew Rawnsley explains:
One Labour strategist argues: "If people are exposed to two minutes of Ed, they go, 'Oh, it's that weird intellectual with the Marxist dad again. If they are exposed to 20 minutes of him, people go, 'He's much better than we expected. This guy is worth listening to.'"